Brazilian & Bikini Waxing
15-30 minSmooth Brazilian and bikini waxing with a private, comfort-first pace.
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Downtown Dallas waxing studio
Soft skin,smooth confidence.
Brand New Beauty specializes in Brazilian, brow, and body waxing inside The Santander Tower. Expect a polished, private, comfort-first appointment with your experienced wax bestie.
- 5 stars on Google
- Woman-owned
- Downtown Dallas
- Licensed cosmetologist
5 star rating
5.0on Google
Brazilian waxBikini waxBrowsFull body
Here at Brand New Beauty we use a natural soft wax with Azulene as the key ingredient. Azulene is a German chamomile flower that helps soothe the skin and reduce redness.
- 5.0 Rated5 star rating on Google
- Woman-OwnedBoutique studio
- Santander TowerDowntown Dallas
- Full-Body WaxingBrazilian, brows & more
- Single-Use CareClean supplies
- By AppointmentNever rushed
Services
Waxing & skincare, done with care
From your first Brazilian to brow shaping and body waxing, every service is detailed, comfortable, and tailored to you.
Brow Waxing & Shaping
15–20 minClean, defined brows shaped to suit your face — never over-plucked.
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Full Body Waxing
VariesLegs, arms, underarms, back, and more — head-to-toe smoothness in one visit.
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Add-Ons & Skincare Enhancements
Boost any service with targeted skincare enhancements tailored to your skin.
PersonalizedAdd to booking
First-Time Waxing Support
Nervous about your first wax? Extra reassurance, clear steps, and a calm pace.
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Current availability is handled through the live booking menu.
Most booked
Brazilian & brow waxing, done right
Our most-loved services — precise, comfortable, and finished with the prep and aftercare guidance that keeps your skin happy.
- Clean, precise resultsDetailed waxing technique for smooth skin that lasts.
- A comfortable experienceA private room and a calm pace — no awkward rush.
- Prep & aftercare guidanceYou'll know exactly what to do before and after.
- Licensed cosmetologistEvery appointment is with a trained, licensed pro.
Calm room, precise wax, clean finish.
- Brazilian & Bikini WaxingSmooth Brazilian and bikini waxing with a private, comfort-first pace.
- Brow Waxing & ShapingClean, defined brows shaped to suit your face — never over-plucked.
Gabrielle Tyler
Licensed Cosmetologist — here to make your visit feel clean, calm, and completely at ease.
Meet Gabrielle
Meet Gabrielle
Brand New Beauty is led by your wax bestie, Gab! Licensed cosmetologist, professional hair remover, part-time therapist, and full-time hype woman. She's been helping besties feel smooth, confident, and comfortable for over a decade — one wax at a time.
- Licensed cosmetologist
- Detailed, personal care
- Clean, boutique studio
Step inside
See the space before you book
A real look at the private studio — clean, calm, and exactly where your appointment happens. Plays automatically, always muted.
Reviews
Real words from public reviews
“Eyebrow wax was perfect.”
CL
ClassPass client · ClassPass review snippet
Clients consistently rate Brand New Beauty 5.0 across Google and ClassPass.
The vibe
Pretty, pink, and personal
A real look inside the Brand New Beauty studio — good-vibe neon, sassy art, spotless single-use supplies, and that just-treated glow. Hover to pause.
First time?
New to waxing? You're in the right place.
Whether it's your first Brazilian or your first visit with Brand New Beauty, the experience is designed to feel clean, calm, and comfortable. You'll know exactly what to expect — before, during, and after.
Before your wax
- Let hair grow to about ¼ inch (roughly 2 weeks of growth).
- Gently exfoliate the area a day before — not right before.
- Avoid heavy caffeine or alcohol right beforehand.
During your visit
- You'll have a private, clean room and a calm, non-rushed pace.
- Single-use supplies and clean tools support a hygienic service.
- Your cosmetologist walks you through each step.
- Communicate anytime — comfort comes first.
Aftercare
- Avoid heat, sweat, and friction for 24–48 hours.
- Skip hot tubs, saunas, and intense workouts the first day.
- Begin gentle exfoliation after a few days to prevent ingrowns.
- Keep the area moisturized and protected from sun.
Rebooking timing
- For best results, rebook waxing every 3–5 weeks.
- Consistent visits make each appointment more comfortable.
Location & Contact
Visit the Downtown Dallas studio
Brand New Beauty is located in Downtown Dallas inside The Santander Tower. Book direct, text, or DM before your waxing appointment if you have questions.
- Studio1601 Elm St #3981, Dallas, TX 75201Your wax bestie will meet you in the lobby.
- Call or text(972) 904-3943
- HoursBy appointment
Located in Downtown Dallas inside The Santander Tower.
Open in MapsFAQ
Questions, answered
Everything you might wonder before your first appointment. Still curious? Text or DM anytime.
- About ¼ inch — roughly 2–3 weeks after shaving. The hair should be long enough to grip with your fingers. If it's too short, the wax can't grip the hair properly and can tug, making the service painful.
- Every 3–5 weeks works best for most clients. Staying on a regular schedule keeps results smoother and makes each appointment more comfortable over time.
- For the first 24–48 hours, avoid heat, heavy sweat, hot tubs, saunas, and tight friction on the area. After a few days, gentle exfoliation helps prevent ingrown hairs.
- Absolutely. First-timers are welcome and supported. You'll get a private room, a calm pace, and clear guidance through every step so you always know what to expect.
- Tap any Book Now button to reserve your appointment online. You can also text or DM on Instagram if you have questions before booking.
- Brand New Beauty is a boutique studio based in Dallas, TX. The exact studio address is shared when you book — see the Location section for details.
- We're appointment-only, but don't hesitate to text for a last-minute booking — we'll try our best to get you in at a time that works best for you!
- Yes — feel free to text or DM on Instagram with any questions. It's a great way to feel comfortable before your first visit.
Ready to feel brand new?
Book your waxing appointment in Downtown Dallas, TX, or send a quick text with any questions. We can't wait to meet you.